Become Undeniable

Master your posing. Sharpen your presence. Build unshakable confidence— on stage and within yourself.

Where precision meets purpose.

Iron Stance is a posing coaching brand built to refine how athletes present themselves—not just on stage, but in mindset and confidence. Founded by WNBF Pro and posing coach Matthew Olbert, Iron Stance blends technical mastery with personal growth through the philosophy of Built in the Gray— the belief that discipline, confidence, and excellence are forged in the unseen moments.

Every Session is built with the intention to help you master your presentation, embody confidence, and become undeniable in Presence, Purpose, and Performance.

Coaching Services

  • Individual Sessions

    Perfect your mandatories, transitions, and stage walk

    (Virtual or In-person).

  • Routine & Stage Presence Coaching

    Develop flow, charisma, and confidence to stand out from the moment you step under the lights

  • Technique Break Down

    Submit photos or videos of your poses, and receive in-depth feedback on posture, angles, transitions, and stage presence.

A group of four shirtless men and one man in a tank top, with three standing and one kneeling, posed indoors on a wooden floor. The kneeling man is flexing his arms and wearing beige shorts and white Nike socks. The others stand with their hands on their hips or by their sides, observing or participating.
A woman spotting a man during weightlifting at a gym, standing close with her hand on his back, both wearing headphones, with gym equipment in the background.
People in workout clothes inside a gym, looking at a mirror, with a wooden floor and dark background.
Two muscular men in tank tops and shorts standing side by side against a brick wall.